Placements for PR and Communications Professionals
Placements is a weekly newsletter to see the process from PR pitch to freelance writer to editor to published story with a brand or individual’s placement.
Each newsletter will include the live story link, original PR and subject line (approved by the PR person), the relationship with the publicist, what about the pitch that made me want to write the story, my pitch and subject line to the editors, my relationship to the editor and the outlet, context, peg (if applicable), other outlets my pitch was sent to, how long the process was from initial contact to publishing, feedback from editors who didn’t pick up the story, outlets' rules on gifting and media trips, and any additional info specific to the pitches and story relevant to subjects. This could include corrections requested, travel arrangements, interviews, etc. I’ll also include if there was a desk side, gifting, event invite or press trip involved when applicable.
$10 a month for 1 newsletter with a recurring subscription via Patreon
Over 20 outlets with PR pitches that turned into placements including TechCrunch, WSJ, Architectural Digest, Bustle and more
This will include PR pitches and placements within the tech, sneakers, hospitality, spirits, lifestyle, wellness, and start up spaces
I’ll announce the story and the placement being sent in the newsletter each week on Twitter
Approved Pitches for Freelance Writers
Approved Pitches is a weekly newsletter to see the email and process that results in a published story and a paycheck.
Each newsletter will include the live story link, original pitch and subject line, the relationship with the editor, the rate, context, peg (if applicable) and any additional info specific to the pitch and story including what other outlets the pitch was sent to, how long the pitch process, editing and publishing took, if and how I requested expenses, if the story was killed and how it was resold, etc. When applicable, I’ll also discuss whether or not I worked with a publicist, was on a press trip and how I got access to talent for profiles.
$5 a month for 1 newsletter a week/4 to 5 a month recurring subscription to via Patreon
Over 30 different outlets including Architectural Digest, WSJ, NYT, GQ and more
Covering business stories, sex and dating, music, style, sneakers, tech and other lifestyle topics
I'll announce what story is being sent in the newsletter each week on Twitter
Click here for tentative schedule (subject to change as new work is published).
TESTIMONIALS
”Seeing the entire pitch process broken down by Approved Pitches helped me understand the nuances that go into pitching that I didn’t learn in J School. Also, seeing the way stories change from conception to publication helped me keep an open mind throughout the process. It also kept me motivated to keep pitching stories I’m really passionate about. I recently did a piece for The Cut and this newsletter helped me craft pitches that actually get past my sent folder.” —Tayler Adigun
Read her The Cut debut here: When Booking A Hair Appointment On Instagram Goes Wrong
“It's one thing to read a pitch guide, or understand the formula for a typical pitch, but seeing Rae's pitch guide where she breaks down the entire pitch and editing process was an entirely new insight into how to best land a piece. Reading Rae's newsletter helped me to understand exactly how clearly a pitch needs to be written, and also how to nurturing a relationship with an editor can lead to more work even after your story is filed. Rae's work is also an invaluable resource is learning how to effectively land PR-based pitches, and how those pieces may evolve and change throughout the pitching process.” — Sam Stone
Read his debut on Architectural Digest here: Meet the Duo Behind the Very Bright and Very Fun VeryGayPaint